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Avalon was building modern healthcare technology. Their brand just needed to catch up.
Avalon wasn't looking to totally reinvent itself. The company had evolved, and the brand needed to evolve with it. We partnered with the Avalon marketing team to modernize their identity while preserving the equity they'd already built.
Sometimes the smallest changes make the biggest difference.We refined the logo, refreshed the color palette, updated the typography, and evolved the visual system into something cleaner, more modern, and more aligned with a technology company than a traditional healthcare brand.
The result feels familiar, but far more current.
The refreshed identity became the foundation for a new website that better reflects Avalon today. We reworked the experience, refined the messaging, and created a digital presence that's cleaner, easier to navigate, and built to grow with the company.
The brand refresh didn't stop at the website.
We continue to support Avalon with presentations, sales collateral, marketing materials, and the everyday design work that keeps the brand consistent across every touchpoint.
